Over the past few years, Phuket has significantly transformed its position in the global real estate landscape. What was once known primarily as a tourist destination has increasingly become one of Southeast Asia’s most attractive property investment markets.

This growth is not driven by short-term trends, but by several structural factors: expanding international tourism, rising demand from overseas buyers, and consistently strong rental performance supported by real market data.

Tourism remains the foundation of Thailand’s economy and plays a direct role in shaping the real estate market.

Thailand is expected to welcome around 41 million international visitors in 2025, with further growth projected toward 2030.

Such visitor numbers create consistent demand for:
• 🏖 short-term rental accommodation
• 🏠 long-term living options
• 🏝 resort property ownership

Phuket remains one of the most stable property markets in the country thanks to year-round tourism and a steadily growing expat community.

Market momentum is confirmed by international research firms.

According to CBRE Thailand, condominium sales in Phuket more than doubled in 2024 compared with the previous year, making it one of the strongest performing property markets in the country.

Additional insights from Colliers Thailand highlight the scale of demand:
• 🏢 more than 14,000 new condominium units launched
• 📊 around 64% of the supply absorbed by buyers

Such absorption rates reflect strong market activity and sustained buyer interest.
Major developers are reporting similar trends.

For example, Sansiri recorded over THB 1 billion in Phuket property sales during the first half of 2025 alone.

The island’s tourism performance directly supports the rental market.

According to CBRE, Phuket International Airport handled 2.77 million passengers in the first half of 2025, representing a 5.6% increase year-on-year.

Further research by Knight Frank shows that in 2024:
• 🏨 average hotel occupancy reached about 79%
• 💰 the average daily rate (ADR) rose to around THB 5,500 (+10% YoY)

These indicators demonstrate a stable and solvent tourism base that continues to support strong demand for residential accommodation.

💡 However, market growth is only part of the story.
What truly attracts investors is not just tourism, but the real economic performance of property investments.
That is why Phuket is increasingly viewed as one of the most compelling real estate markets in the region.